Privacy Policy

Last Updated: February 2025

This Privacy Policy describes how VERACO LLC ("we," "our," or "us"), operating as Lehigh Valley Windows, collects, uses, discloses, and safeguards your personal information when you visit lehighvalleywindows.com (the "Website") or use our products and services. Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Scope and Applicability

This Privacy Policy applies to all information collected through our Website, any related services, sales, marketing, or events. This policy does not apply to information collected by third parties, including through applications or content that may link to or be accessible from our Website. We are not responsible for the privacy practices of third parties.

2. Information We Collect

We collect information that you provide directly to us, as well as information collected automatically:

2.1 Information You Provide

  • Contact Information: Name, email address, phone number, and mailing address (if provided)
  • Location Information: Zip code, city, and service area preferences
  • Project Information: Number of windows, window age, home ownership status, home type, planning stage, and other details related to your window or door project
  • Communication Records: Correspondence, requests, inquiries, and feedback you submit to us
  • Account Information: If you create an account, username, password, and profile information

2.2 Information Collected Automatically

  • Device and Browser Information: IP address, browser type and version, operating system, device type, and unique device identifiers
  • Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and other navigation data
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities. See Section 10 for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, maintain, and improve our Website and services
  • To process and fulfill your requests for consultations, quotes, and appointments
  • To communicate with you about your project, including by telephone, email, SMS/text message, and mail
  • To send you marketing and promotional communications (where you have opted in)
  • To verify service availability in your geographic area
  • To personalize your experience and deliver content and product offerings relevant to your interests
  • To analyze usage trends, conduct research, and improve user experience
  • To detect, prevent, and address technical issues, fraud, or illegal activity
  • To comply with legal obligations, enforce our terms, and protect our rights and the rights of others
  • For any other purpose with your consent

4. Legal Basis for Processing (Where Applicable)

Where required by applicable law, we process your personal information based on: (a) your consent; (b) performance of a contract with you; (c) our legitimate business interests, such as improving our services and communications; (d) compliance with legal obligations; or (e) protection of vital interests. You may withdraw consent at any time where processing is consent-based, without affecting the lawfulness of processing based on consent before its withdrawal.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

  • Service Providers: Third-party vendors who perform services on our behalf. These providers are contractually bound to use your information only for the purposes we specify and to protect it appropriately.
  • Business Partners: Trusted partners who assist in delivering our services or with whom we collaborate on marketing initiatives
  • Legal Requirements: When required by law, court order, or governmental authority; to enforce our terms or policies; to protect our rights, property, or safety, or that of others; or to respond to legal process
  • Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When no longer needed, we securely delete or anonymize your information.

7. Telephone and Text Message Communications

By providing your phone number and checking the consent box on our forms, you expressly consent to receive telephone calls and text messages from VERACO LLC and our service providers using automated systems. Message and data rates may apply. You may opt out at any time by replying STOP to text messages or by requesting removal through our Website.

8. Data Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the Internet is completely secure. We cannot guarantee absolute security of your information.

9. Your Rights and Choices

You may have the right to access, correct, delete, or restrict processing of your personal information, and to opt out of marketing communications. To exercise these rights, please visit our Website at lehighvalleywindows.com. We do not sell personal information.

10. Cookies and Tracking

We use cookies and similar technologies to collect information about your browsing activities. You can control cookies through your browser settings. Disabling cookies may affect Website functionality.

11. Children's Privacy

Our Website is not directed to individuals under 18. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new "Last Updated" date. Your continued use of our Website constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, please visit our Website at lehighvalleywindows.com. This business is registered in the Commonwealth of Pennsylvania.

By using our Website and services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.